Our Story

We're building the TikTok engine small businesses deserve

Hobbyster Creator Studio started with a simple frustration: creating consistent, high-quality TikTok content takes hours — hours that small business owners simply don't have. So we decided to fix that.

Our Mission

Automation that actually works for the little guy

Most TikTok marketing tools are built for agencies and big brands. They're complex, expensive, and assume you have a whole team behind you.

We built Hobbyster Creator Studio for everyone else — the solo shop owner, the affiliate marketer, the creator juggling ten things at once. Our goal is simple: give you back your time while keeping your TikTok presence alive and growing.

From scraping your product catalog to publishing AI-generated videos — we handle the whole pipeline, so you can focus on what you actually love doing.

100%
Automated pipeline
scrape → publish
0
Video editing skills
required
3
TikTok API scopes
fully integrated
Products you can
turn into content
The Team

Small team, big ambitions

We're a lean, focused team of builders and marketers who believe great tools should be accessible to everyone — not just enterprise.

🧠

Gabi Hob

Founder & Product Lead

Obsessed with automation and TikTok growth. Built the first version of Hobbyster in a weekend and hasn't stopped since.

⚙️

Gabi Sirb

Backend Engineer

Laravel wizard with a passion for clean APIs and zero-downtime deploys. If it runs on a server, Radu's probably optimized it.

🎯

Lara L.

Growth & Marketing

TikTok native. Knows what makes content convert and makes sure Hobbyster's features match what real creators actually need.

What We Stand For

Our values

🚀

Ship fast, learn faster

We move quickly and iterate based on real feedback. A good product shipped beats a perfect product delayed.

🔒

Privacy by default

Your TikTok credentials, content data, and business info are yours. We never sell data and we never will.

🤝

Built for real people

No bloated dashboards or enterprise jargon. We design for the person who's running their shop alone at midnight.

🌱

Sustainable growth

We grow when our users grow. No VC pressure, no artificial urgency — just building something that genuinely helps.

Ready to automate your TikTok marketing?

Join creators and small business owners who are already saving hours every week with Hobbyster Creator Studio.